What is Hugo? I am glad you asked! Hugo is a Static Site Generator (SSG) built in the golang programming language. Unless you happen to be into webdevelopment or are one of the lucky people I have rambled about this to, the next logical question is what is an SSG? If you don’t happen to fall into either of those categories at its most basic an SSG is a program that converts MarkDown text which is essentially super simple text formatting into HTML which is the building block that webpages are built on.